The Fashionable Bookworm

Custom WordPress Website • Lifestyle & Fashion Blog
Case Study

Full service package including branding, digital & product strategy, web design and development, and print collateral.


Establish an influential platform for lifestyle and fashion blog, The Fashionable Bookworm. Create a robust online resource for the latest curated content and allow clients to connect for direct, personalized fashion consultation.


Crafting a sophisticated and elegant logo helped convey the brand’s refined sense. Bold, yet classic color palette and brand typography were employed to to complete the package. We delivered a cohesive and seamless user experience built on a custom,  responsive, WordPress website, with integrated e-Commerce, scheduling calendar, social media feeds, and payment capabilities. Branded digital products and mail marketing further ensured messaging matched the spirit and aesthetic of The Fashionable Bookworm’s mission.


An average growth rate of 15% per month in web traffic since launch and acceptance into exclusive Influencer affiliate programs and referral services.


Brand Strategy
Tagline Ideation
Logo Design
Digital & Print Collateral
Custom WordPress Website
Mobile Responsive design
e-commerce integration
Digital Product Development
Social Media Integration
Online Scheduling & Payment integration
Mail Marketing configuration
WordPress tutorial / instruction